SEO for Successful Content Marketing

Content marketing world, there is a lot of talk about SEO, and for good reason.

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO — the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.

Creating for people always comes First

You are likely already familiar with the content marketing vs. SEO. My take is that these two disciplines can work very well together. There is no downside to optimizing your content for SEO, but it should not be your primary consideration when you create and deliver content.

SEO is only one piece of the puzzle

While you likely receive a substantial amount of website traffic from search, other traffic sources, such as email and social media, should feature prominently in your optimization efforts, as well.

If you are wondering how much of your traffic is coming from search (and, thus, how much of your content optimization efforts should be focused on SEO companies in Bangalore

Social impacts SEO

Ever since Google’s Hummingbird update, social signals are having a greater impact on search results than ever before. As a result, it’s important for content marketers to have a strong social media strategy in place that takes SEO considerations into account.

SEO is a long-tail strategy

When you are getting started with content marketing, it’s not realistic to expect traffic from search to grow quickly (which is another good reason to incorporate social into your distribution strategy). However, once you do start to see improvements in traffic due to your search efforts, the benefits can be long-lasting.

Keywords still matter

While obsessing over keywords is certainly not a recommended strategy for successful content marketing, you do want to make sure your efforts are ranking for the terms that are most meaningful to your brand and your customers.

Get technical

SEO optimization involves some pretty technical components, like making sure your content pages are being indexed correctly by search engines and ensuring that you have 301 redirect pages set up to make sure visitors always reach their intended destination on your content pages